MoMA Reinvents Its Online Presence

The Museum of Modern Art relaunched its website today with a new look and new features intended to make the site more responsive to the increased expectations of today’s Web savvy audiences. In addition to providing searchable access to nearly 25,000 works online by over 5,000 artists in its collection, the site offers users the ability to create, annotate and edit their own collections plus save and share site content in the form of links and text messages. There are also opportunities to interact with the museum and other visitors through the MoMA Voices area where you can upload images of your MoMA visit to the museum’s Flickr group pages, watch MoMAvideos on YouTube, become a fan of the museum through MoMA’s Facebook page, follow the museum’s tweets on Twitter, and access the museum’s audio and video programs through iTunes U.

Just as happens when you roam the museum’s galleries in real life, I found many visual delights while poking around the museum’s new website like a young docent’s 30-second tour of the museum made in collaboration with Swiss artist Thilo Hoffmann.

I found it easy to create a personal collection of a half dozen images, which I gathered using the search feature to browse the online collection via artist, work, and keyword. One thing that I would like to see on the site, which is currently not there, is the ability to embed a slide show of your collection on your own blog on website. It would also be helpful for educators to be able to link images saved in a personal collection to other pages or content on the site (e.g., other images for comparison purposes or lessons plans in the Modern Teachers‘ area of the site).

Speaking of Modern Teachers, K-12 educators will find all the online MoMA activities (like Red Studios and Destination: Modern Art ) they have used with their students in the past, are still there. Additional exhibition features and online projects may also be accessed through the site’s Activities page.

I’ve only scratched the surface of what you’ll find on the new MoMA site, and the site’s developers promise that more functionality (and content) will continued to be added. While the site is certainly worth checking out, I’d suggest holding off your initial visit off for a day or until the evening hours. While I didn’t have any problems navigating the site this morning, the load time during my second visit this afternoon (during peak hours) was painfully slow.

In sum, MoMA’s new website is much more interactive and user-friendly than the old one. I recommend bookmarking it or saving in your favorites’ list, if you haven’t already done so.

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