Teaching About Logo Design

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. (Wikipedia)

Produced by French designers from H5, Logorama can be used as a classroom springboard for exploring how logos have become an increasing part of our everyday lives—to the point of which we as a culture have become inundated with branding. Nominated for a 2010 Oscar, you can watch a slightly longer clip of the movie here. (*) Then, check out this lesson plan for ideas on teaching logo design. Plus, there are also a number of lesson plans on logo design in the Cooper-Hewitt’s Educator Resource Center (type “logos” into the search box).

* Note: the 15-minute version of Logorama is a PG film, containing profanity and depictions of violence. It’s not suitable for young viewers and should definitely be previewed before deciding to show it in a high school classroom.